I have been waiting for SwimZip's new line of swimwear for weeks! These swimsuits are so cute!!! Of course, I love the UV sun protection (even in the swim trunks!) and the super soft material - but my favorite feature is the zipper down the front of the swim shirt. My little boy can put his on and take it off with no fussing whatsoever. I saw Jennifer Garner's and Ben Affleck's kids were wearing this brand the other day. I have been using SwimZips for years and they are just the best bathing suits for kids ... I just wish they would make an adult version in my size!